About Armadale Chamber
Welcome to the Armadale Region Business Association—a vibrant, member-driven not-for-profit business community dedicated to helping local businesses connect, collaborate, and thrive. Our mission is to empower businesses throughout the City of Armadale by providing valuable networking opportunities, educational events, effective advocacy, and meaningful support. Whether you're a new startup, a growing business, or an established local favourite, we're here to champion your success and foster a flourishing local economy.OUR CORE PURPOSE
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OUR CORE VALUES |
CommunityWe believe in building strong connections, nurturing relationships, and fostering a supportive local environment where businesses thrive together. | GrowthWe are committed to actively supporting the development and prosperity of local businesses through valuable education, resources, and advocacy. | InclusivityWe embrace diversity and ensure accessibility, creating opportunities for every business in our region to engage, participate, and succeed. |
OUR BOARD MEMBERS |
PRESIDENT We're delighted to introduce our new President, Deena Syed, a dedicated leader with a passion for supporting and empowering the Armadale business community. With her strong strategic vision, dynamic energy, and commitment to fostering growth and inclusivity, Deena is eager to drive forward the Association's mission. She brings extensive experience in business development, marketing, and stakeholder engagement, positioning her perfectly to strengthen connections, amplify local voices, and lead our Association into a thriving future. Under Deena’s leadership, we look forward to a flourishing period of growth, collaboration, and meaningful impact for all our members. Deena's team at Brand Guru Agency will be giving their time and expertise free of charge to promote monthly events through all social media platforms and traditional media outlets for the length of her presidency. Connect with Deena on Linkedin or reach her via email president@armadalechamber.com.au Deena is the Managing Director of Brand Guru Agency, a full service marketing agency based in Harrisdale. |
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SECRETARY This position is currently vacant. Deena Syed is acting Secretary until we get a new Secretary. |
TREASURER Pamela Taylor is the Founder and Director of Greenspace Bookkeeping, a Registered BAS Agent, and an experienced bookkeeping professional with more than 25 years of supporting small and medium businesses across Western Australia. Passionate about helping business owners understand their finances, Pamela specialises in practical financial management, streamlined systems and meaningful reporting that enables informed business decisions. Beyond her business, Pamela is a respected leader within the bookkeeping profession, serving as a Non-Executive Director of the Institute of Certified Bookkeepers (ICB), Chair of the ICB Advisory Board, and a member of the Software Advisory Committee. She has also represented the profession through industry consultation and advocacy, including with the ATO BAS Agent Advisory Group. As Treasurer of the Armadale Chamber of Commerce, Pamela brings strong financial governance, practical expertise and a genuine commitment to supporting local businesses and strengthening the business community. Connect with Pam via email at treasurer@armadale chamber.com.au |
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| EVENTS MANAGER Syed Mazher is a results-driven professional with strong expertise in sales, marketing, and business operations across the automotive and real estate industries. As a Property Expert at At Realty, he brings a strategic, client-focused approach to residential and commercial property, delivering outcomes that align with both market insight and client goals. With an extensive background in the automotive sector, Syed has successfully driven business growth, strengthened brand presence, and built lasting relationships through effective sales and marketing leadership. Known for his ability to connect, negotiate, and create opportunities, he is passionate about helping people achieve outcomes they truly deserve. Connect with Syed via email @ events@armadalechamber.com.au |
MEMBERSHIP MANAGER We're pleased to introduce Uvana Sewpersadh, who leads our Membership Committee. With her vibrant energy, strong relationship-building skills, and dedication to growing our local business memberships, Uvana is committed to enhancing member engagement, expanding partnerships, and securing valuable B2B collaborative opportunities. Her passion for connecting with local businesses and organisations ensures we provide meaningful benefits and collaborative opportunities for our members. Under Uvana's guidance, we're excited to see membership thrive, connections deepen, and our community strengthen. Connect with Uvana on Linkedin or reach her via email membership@armadalechamber.com.au Uvana is the general manager of LifeLift, an NDIS provider in Forrestdale. |
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| SPONSORSHIP MANAGER We’re proud to introduce our Sponsorship Manager, Kristi Shuttleworth, a highly experienced and detail-oriented settlement agent who brings a deep understanding of contracts, compliance, and stakeholder relations to the Armadale Region Business Association. With a strong background in real estate settlements, Kristi offers a unique perspective on managing partnerships and cultivating meaningful business relationships. Her precision, reliability, and clear communication make her a natural fit for managing sponsorships — ensuring our partners receive excellent value and that their contributions align strategically with the association’s goals. Kristi’s passion for supporting local enterprise, coupled with her professional insight into property transactions and client service, positions her to drive sponsorship growth while upholding transparency and mutual benefit. Connect with Kristi via email at sponsorship@armadalechamber.com.au Kristi is the owner of Byford Settlements, based in Byford. |
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LEARNING & DEVELOPMENT MANAGER Lina Nunes is an experienced human resources and organisational development professional with more than 15 years’ experience across government, education, corporate, community and construction. As a Board Member of the Armadale Region Business Association Inc., she contributes strategic expertise in workforce capability and governance, leadership development and organisational culture. Lina is an active community contributor, supporting several not-for-profit organisations through board and mentoring roles while helping strengthen local business capability and leadership. Connect with Lina via email at Learning@armadalechamber.com.au |
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