About Armadale Chamber
Welcome to the Armadale Region Business Association—a vibrant, member-driven not-for-profit business community dedicated to helping local businesses connect, collaborate, and thrive. Our mission is to empower businesses throughout the City of Armadale by providing valuable networking opportunities, educational events, effective advocacy, and meaningful support. Whether you're a new startup, a growing business, or an established local favourite, we're here to champion your success and foster a flourishing local economy.OUR CORE PURPOSE
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OUR CORE VALUES |
CommunityWe believe in building strong connections, nurturing relationships, and fostering a supportive local environment where businesses thrive together. | GrowthWe are committed to actively supporting the development and prosperity of local businesses through valuable education, resources, and advocacy. | InclusivityWe embrace diversity and ensure accessibility, creating opportunities for every business in our region to engage, participate, and succeed. |
OUR BOARD MEMBERS |
PRESIDENT We're delighted to introduce our new President, Deena Syed, a dedicated leader with a passion for supporting and empowering the Armadale business community. With her strong strategic vision, dynamic energy, and commitment to fostering growth and inclusivity, Deena is eager to drive forward the Association's mission. She brings extensive experience in business development, marketing, and stakeholder engagement, positioning her perfectly to strengthen connections, amplify local voices, and lead our Association into a thriving future. Under Deena’s leadership, we look forward to a flourishing period of growth, collaboration, and meaningful impact for all our members. Deena's team at Brand Guru Agency will be giving their time and expertise free of charge to promote monthly events through all social media platforms and traditional media outlets for the length of her presidency. Connect with Deena on Linkedin or reach her via email president@armadalechamber.com.au Deena is the Managing Director of Brand Guru Agency, a full service marketing agency based in Harrisdale. |
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| SECRETARY We're excited to have Kate Rodgers leading our Education and Training Committee. Kate brings a wealth of knowledge and passion for professional development, skill-building, and business education. Her commitment to empowering local businesses through targeted workshops and training sessions will significantly enhance the value and support available to our members. With Kate's enthusiasm, dedication, and innovative approach, we're confident that our educational offerings will flourish, helping members thrive and succeed in their business journeys. Connect with Kate on Linkedin or reach her via email secretary@armadalechamber.com.au Kate is the founder of Wickedly Brilliant and lives in Kelmscott. |
TREASURER We are excited to introduce our new Treasurer, Natalie Crosswell. Natalie brings a wealth of financial expertise and strategic insight to the Armadale Region Business Association, ensuring responsible stewardship of our resources and long-term financial sustainability. With her background in financial planning, budgeting, and risk management, Natalie is committed to maintaining transparency, efficiency, and accountability. Her professionalism and passion for supporting local businesses will be instrumental in guiding the association toward continued growth and financial stability.Connect with Nat via email treasurer@armadalechamber.com.au Nat is the owner of from Future Step Financial Planning based in Armadale. |
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| EVENTS MANAGER We're thrilled to welcome our new Secretary, Kris Jorgensen, whose exceptional organisational skills and meticulous attention to detail make her an invaluable addition to the Armadale Region Business Association. Kris brings considerable expertise in compliance in IT, digital record management, and effective communication, ensuring that our association continues to operate efficiently and transparently. His dedication to supporting local businesses, combined with his proactive approach, positions him ideally to enhance member communication and engagement. With Kris on board, we're confident in maintaining strong governance and fostering clear, open interactions among our members, sponsors and stakeholders.Connect with Kris on Linkedin or reach him via email secretary@armadalechamber.com.au Kris is the owner of Jorgensen IT based in Kelmscott. |
MEMBERSHIP MANAGER We're pleased to introduce Uvana Sewpersadh, who leads our Membership Committee. With her vibrant energy, strong relationship-building skills, and dedication to growing our local business memberships, Uvana is committed to enhancing member engagement, expanding partnerships, and securing valuable B2B collaborative opportunities. Her passion for connecting with local businesses and organisations ensures we provide meaningful benefits and collaborative opportunities for our members. Under Uvana's guidance, we're excited to see membership thrive, connections deepen, and our community strengthen. Connect with Uvana on Linkedin or reach her via email membership@armadalechamber.com.au Uvana is the general manager of LifeLift, an NDIS provider in Forrestdale. |
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| SPONSORSHIP MANAGER We’re proud to introduce our Sponsorship Manager, Kristi Shuttleworth, a highly experienced and detail-oriented settlement agent who brings a deep understanding of contracts, compliance, and stakeholder relations to the Armadale Region Business Association. With a strong background in real estate settlements, Kristi offers a unique perspective on managing partnerships and cultivating meaningful business relationships. Her precision, reliability, and clear communication make her a natural fit for managing sponsorships — ensuring our partners receive excellent value and that their contributions align strategically with the association’s goals. Kristi’s passion for supporting local enterprise, coupled with her professional insight into property transactions and client service, positions her to drive sponsorship growth while upholding transparency and mutual benefit. Connect with Kristi via email at sponsorship@armadalechamber.com.au Kristi is the owner of Byford Settlements, based in Byford. |
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