Did you know that using rewards might actually undermine motivation in the long run? Sounds counterintuitive, right? This effect, also known as the Sawyer Effect, demonstrates how external incentives can erode intrinsic drive. In fact, research suggests that the more you use carrots and sticks to push someone, the less likely they are to be intrinsically motivated. So, what does work when it comes to lasting motivation and behaviour change?
That’s where behavioural science steps in. By understanding the deeper, psychological triggers behind motivation, we can start crafting strategies that not only help us achieve our own goals but also inspire others to make meaningful changes.
In this upcoming workshop on Motivation and Behaviour Change, we’ll dive into the principles to build intrinsic motivation—the kind that lasts—and create an environment where motivation thrives. We’ll take a look at behavioural insights that will provide you with 4 essential ingredients to build motivation: your very own recipe for motivation!
If you're ready to break free from the traditional "carrots and sticks" approach and truly understand how to motivate yourself and others, this session is for you! Join me for an interactive workshop designed to give you the tools to spark real, sustainable change.
Authot: Rik Baas, Behavioural Strategist
Sign up now and get ready to discover how you can boost motivation and transform behaviour!
